Nopparat Maythaveekulchai, President of Thailand Convention & Exhibition Bureau signed a Memorandum of Understanding with National Research Council of Thailand for the formation of Thai MICE intelligence and database. This database is designed to enhance marketing, assist in competitor analysis and also aims to make Thailand into ASEAN�s most desirable MICE destination.gned to enhance marketing, assist in competitor analysis and also aims to make Thailand into ASEAN�s most desirable MICE destination.