{"id":39441,"date":"2021-03-28T00:00:00","date_gmt":"2021-03-27T17:00:00","guid":{"rendered":"https:\/\/env-5094169.th1.proen.cloud\/newsmedia\/mice-is-the-new-definition-of-event-management\/"},"modified":"2021-03-28T00:00:00","modified_gmt":"2021-03-27T17:00:00","slug":"mice-is-the-new-definition-of-event-management","status":"publish","type":"newsmedia","link":"https:\/\/env-5094169.th1.proen.cloud\/en\/newsmedia\/mice-is-the-new-definition-of-event-management\/","title":{"rendered":"MICE is the New Definition of Event Management"},"content":{"rendered":"

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    It is undeniable that businesses these
\ndays develop at unbelievable speeds. There are innovations that facilitate
\naccessibility to reliable information, quicker, and with more detail and
\ndimension than ever before.<\/span><\/p>\n

    MICE is the event management business
\ncluster that allows event participants to exchange knowledge and opinions, and
\nopens further possibilities for the development of the event management
\nbusinesses in Thailand.<\/span><\/o_p><\/font><\/p>\n

    MICE is a creative event management
\nindustry that promotes the economic aspects of organising events and meetings
\non local, regional, and international levels. Our aim is to provide services to
\nbusinesspeople who attend seminars and exhibitions, which are important activities
\nin a growing economy.<\/span><\/o_p><\/font><\/p>\n

    The MICE industry includes corporate
\nmeetings, incentive travel, association seminars, as well as exhibitions, mega
\nevents, and international festivals. MICE events recognise the significance of
\ninter-organisational and international communication, and therefore aim to hold
\nsustainable and excellent events for all attendees.<\/span><\/o_p><\/font><\/p>\n

The term MICE is the acronym from these
\nfour words that make up the industry:<\/span><\/o_p><\/font><\/p>\n

    \ufffdM\ufffd refers to meetings and corporate
\nseminars for one or more organisations. This can be specific internal meetings,
\nor broad-based events.<\/span><\/font><\/p>\n


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    \ufffdI\ufffd refers to incentives, or company trips
\nfor outstanding employees who have performed well for their company.<\/span><\/font><\/p>\n


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    \ufffdC\ufffd refers to conventions.<\/span>  <\/span>In other words, meetings of an inter-organisational
\nlevel between different associations. This can range in size from national, or
\nregional, to international conventions, typically held by national associations
\nor the government.<\/span><\/font><\/p>\n


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    \ufffdE\ufffd refers to exhibitions, which are, in
\nshort, events held specifically for a certain industry, product, or business. They
\ncan focus on the relationship between business and business (B2B) or between
\nbusiness and the customer (B2C).<\/span><\/o_p><\/font><\/p>\n

The role of MICE, then, is to organise
\ncreative and effective events for all participants.<\/span><\/o_p><\/font><\/p>\n

    The Thai MICE industry has come up with
\na strategy to elevate Thailand’s unique regional attractions. The central
\nregion of Thailand, for example, is very distinct in its readiness for the MICE
\nbusiness, both in terms of personnel and locations. The north eastern region,
\nwhich is famous for its seminar and convention locations, is unique in its
\nagricultural technology and traditional knowledge. The eastern region is
\nwell-known for its agricultural products and gemstones. The north is distinct
\nfor the Lanna culture and way of life, as well as being the region of wellness
\nand crafts. The southern region is world famous for its tourist attractions,
\nbut also for its culture and connection to other countries. The Thai MICE industry
\naims to distribute MICE travellers all across Thailand, to each region based on
\ntheir interests.<\/span><\/o_p><\/font><\/p>\n

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    MICE is an important industry to
\nThailand. It drives the economy as a whole; it initiates co-operation between
\ndifferent organisations, both public and private; and also draws investment to
\nbasic infrastructure. This further stimulates work, and therefore income, to
\nall involved parties across the country. MICE is a great way for our country to
\nshowcase the ability to develop further as a market, and also a great way to create
\ncompetitive development in terms of technology, innovation, and strategy. All
\nof these factors make MICE an exciting industry to be a part of, both for Thai
\nand international participants.<\/span><\/font><\/o_p><\/font><\/p>\n","protected":false},"featured_media":37058,"template":"","meta":{"_acf_changed":false},"news-media-category":[],"years":[124],"class_list":["post-39441","newsmedia","type-newsmedia","status-publish","has-post-thumbnail","hentry","years-124"],"acf":[],"_links":{"self":[{"href":"https:\/\/env-5094169.th1.proen.cloud\/en\/wp-json\/wp\/v2\/newsmedia\/39441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/env-5094169.th1.proen.cloud\/en\/wp-json\/wp\/v2\/newsmedia"}],"about":[{"href":"https:\/\/env-5094169.th1.proen.cloud\/en\/wp-json\/wp\/v2\/types\/newsmedia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/env-5094169.th1.proen.cloud\/en\/wp-json\/wp\/v2\/media\/37058"}],"wp:attachment":[{"href":"https:\/\/env-5094169.th1.proen.cloud\/en\/wp-json\/wp\/v2\/media?parent=39441"}],"wp:term":[{"taxonomy":"news-media-category","embeddable":true,"href":"https:\/\/env-5094169.th1.proen.cloud\/en\/wp-json\/wp\/v2\/news-media-category?post=39441"},{"taxonomy":"years","embeddable":true,"href":"https:\/\/env-5094169.th1.proen.cloud\/en\/wp-json\/wp\/v2\/years?post=39441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}